Entirety Value: Honor, Responsibility, Initiative, Aggressive.
Survival Value: Urgency, Crisis, Time waits for no one, Prepare for adversity in times of prosperity.
Development Value: Taking talents as foundation, being realistic, building up goodwill, seeking opportunity, pursueing for first-class, strengthening gradually, to realize significant ideal and to make contribution to society.
Philosophy on personnel : The fundamental way to be a talent is to practicing, learning and thinking . Talent personnel are company's first wealth, master and predominant factors. The best fountain to get talent personnel is to training internally.
Business philosophy: " customer first, integrity-based", " quality of the market,management for efficiency".
Marketing philosophy: Everybody services for sales, sales creates market, market creates benefit, benefit returns to everyone.
Working philosophy: Undertaking positively, driving efficiently, learning, enriching, practicing, improving.
Risk and return: Risk accompanys with company's development. Facing and taking risk with company, each one will get benefit which is a return for giving. Giving is proportional to benefit.