Entirety Value:  Honor, Responsibility, Initiative, Aggressive. 

Survival Value:  Urgency, Crisis, Time waits for no one,  Prepare for adversity in times of prosperity. 

Development Value:  Taking talents as foundation,  being realistic,  building up goodwill,  seeking opportunity,  pursueing for first-class,  strengthening gradually,  to realize significant ideal and to make contribution to society. 

Philosophy  on personnel :  The fundamental way to be a talent is to practicing, learning and thinking . Talent personnel are company's first wealth, master and predominant factors.  The best fountain to get talent personnel is to training internally.  

Business philosophy:  " customer first, integrity-based", " quality of the market,management for efficiency". 

Marketing philosophy: Everybody services for sales, sales creates market, market creates benefit, benefit returns to everyone.  

Working philosophy:  Undertaking positively, driving efficiently, learning, enriching, practicing, improving.  

Risk and return:  Risk accompanys with company's development. Facing and taking risk with company, each one will get benefit which is a return for giving. Giving is proportional to benefit.